Join Nicole Doran as she sits down with Sam Cutler, a Harvard-trained nutrition coach and the force behind The Fit Fatale and Mindfull—an app revolutionizing women’s health in over 70 countries. Discover Sam’s incredible journey from a burnt-out corporate professional in luxury fashion to a leading voice in mindful nourishment and anti-inflammatory living.
Sam shares her 12-year journey of building an online community of over 500,000 women. From early blogging to mastering social platforms, Sam reveals the strategies and grit behind her success in a constantly evolving social media landscape. Learn how she transformed her health struggles—chronic inflammation and a debilitating stomach ulcer—into a mission to empower others to break free from diet culture and embrace sustainable wellness.
If you’re passionate about mindful eating, anti-inflammatory lifestyles, or women’s health, this episode is a must-listen! Discover how you, too, can turn personal health challenges into a purpose-driven career. Tune in for an inspiring conversation on health, hustle, and healing!
Resources and Links:
- Follow Sam Cutler: https://www.instagram.com/thefitfatale/
- Learn more about Mindfull: https://www.mindfull.so/
- Follow Mindfull: https://www.instagram.com/mindfull.so/
- Dealing with or suspect you may have PCOS? Work with a Functional and Integrative Medicine Practitioner: https://purformhealth.com/treatments/functional-medicine/
🌿 Chapters
- (00:00) Introductions
- (00:28) Meet Sam Cutler: Nutrition Coach, Wellness Entrepreneur & Founder of Mindfull
- (01:27) Sam's PUR-FORM Wedding Prep
- (02:59) From Blogs to TikTok: Navigating 12 Years of Social Media Trends
- (06:02) Why Sam Left Luxury Fashion for Holistic Health
- (07:45) How Personal Health Struggles Fueled a Career Change
- (10:48) What It Was Like Transitioning to a Health & Wellness Content Creator
- (18:52) Can Vulnerability on TikTok Build a Loyal Following?
- (24:38) Authenticity vs. Perfection: Finding Balance on Social Media
- (29:10) Planning a Gluten and Dairy-Free Wedding
- (33:26) What Were the Key Steps in Sam’s Personal Health Transformation?
- (34:16) Balancing Personal Preferences with Dietary Needs at a Wedding
- (37:46) When a Wedding Video Goes Viral: Navigating Online Criticism
- (47:47) Building a Supportive Online Community
- (55:11) What’s Next for Mindfull?
- (01:03:14) Final Thoughts & Takeaways